Pensions, gaming and the USA

gaming banner representing pensions


Julie Hutchison

23rd September 2013 at 2:16pm

Mainstream moment for pensions

When is the moment when something can be said to be mainstream?

Does a mention in global best selling video game Grand Theft Auto count?


I was hearing that one of the characters in the recently released Grand Theft Auto 5 refers to his “401K”, which are a kind of US pension which employers contribute to for an employee.

Although this computer game was developed by a company based in Edinburgh (Rockstar North), auto-enrolment into UK workplace pensions didn’t quite make it into the plot. Not quite as catchy as a “401K” I suppose.

Will pensions ever become cool in the UK?

It got me thinking, will pensions ever become cool in the UK?

What do you think?

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