Men buy shares on Mars, women save on Venus?

the sun in a blue sky, depicting the balance between men and women's savings accounts.


Julie Hutchison

2nd May 2013 at 1:56pm

Nothing like a sweeping generalisation to get a debate going as we start the new tax year.  The title of this blog taken from a great quote on but could easily have been borne out of recent research from Standard Life Savings, which showed that twice as many men (12%) than women (6%) invest in stocks and shares ISAs.

Twice as many men (12%) than women (6%) invest in stocks and shares ISAs.

Different gender, different planet?

So ladies, why is this?

And guys are you simply on another planet when it comes to your finances?

Do you think in a different orbit?

Gender Savings Accounts Balance

Interestingly, there’s a heavenly balance of men and women currently saving into cash ISAs (41% for both).

So, is there a female finance angle which needs to be considered?

New Tax Year

Looking through our telescope at the new tax year, our research asked about intentions to save more into a stocks and shares ISA compared to the last year.

Again a small gender gap emerges, as 8% of men intend to do this, compared to 4% of women.

What are your thoughts on the differences shown in our research?

Something in it?  Or mere pie in the sky?

Share your thoughts

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All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2059 adults. Fieldwork was undertaken between 25th – 28th January 2013.  The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).